First impressions are important - when you first see a city you've never been before, what do you notice? That's right, the skyline. Similarly, the first thing you see in the newspaper is the headline and whenever you think of a TV show, you most likely think of the opening credits.
Everyone makes snap judgments about things based on this kind of first impression. Websites are no exception; what you see first on a website is the header at the top of the page.
While this part of a web page doesn't have any functionality per se, it is one of the most vital parts of any website. A header which has a professional appearance can help to capture the interest of readers - and the assumption is made that if the header is good, so is the content.
Your header does two things which are vital for your website. One is giving visitors an idea of what sort of content you have on your site. Secondly, it provides a measure of the quality of that content. A good header, at least in the minds of web surfers, equals quality content.
While both of these elements are important, the second is critical. A good header can help your site stand apart form the hundreds, even thousands of other websites which are similar to yours, all in competition for a slice of web traffic.
Each of these functions are greatly important, but the second may be even more important than the first. There are millions of websites out there and possibly hundreds or thousands compete with yours. If the style or make-up of your header gives your website the look that it lacks quality or professionalism, your traffic will go to your competitors instead.
A well designed header featuring eye catching graphics is something which may have great impact on your websites traffic patterns. You may not even realize it, but your header can work wonders for your site.
The fact that visitors stick around longer and come back more often will probably be chalked up to your content or another feature you've implemented on your site.
Everyone makes snap judgments about things based on this kind of first impression. Websites are no exception; what you see first on a website is the header at the top of the page.
While this part of a web page doesn't have any functionality per se, it is one of the most vital parts of any website. A header which has a professional appearance can help to capture the interest of readers - and the assumption is made that if the header is good, so is the content.
Your header does two things which are vital for your website. One is giving visitors an idea of what sort of content you have on your site. Secondly, it provides a measure of the quality of that content. A good header, at least in the minds of web surfers, equals quality content.
While both of these elements are important, the second is critical. A good header can help your site stand apart form the hundreds, even thousands of other websites which are similar to yours, all in competition for a slice of web traffic.
Each of these functions are greatly important, but the second may be even more important than the first. There are millions of websites out there and possibly hundreds or thousands compete with yours. If the style or make-up of your header gives your website the look that it lacks quality or professionalism, your traffic will go to your competitors instead.
A well designed header featuring eye catching graphics is something which may have great impact on your websites traffic patterns. You may not even realize it, but your header can work wonders for your site.
The fact that visitors stick around longer and come back more often will probably be chalked up to your content or another feature you've implemented on your site.
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